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Joico Launches Re:Nu Age Defy Line in NYC

Joico has gotten one step closer to tapping the proverbial fountain of youth.

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By: TOM BRANNA

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Joico has gotten one step closer to tapping the proverbial fountain of youth. At a special beauty breakfast today at the London Hotel in New York City, the Zotos-owned hair care brand rolled out its latest innovation for Spring 2008—the Re:Nu Age Defy Line, said to stop gray hair in its tracks. There are more Baby Boomers in salon chairs today than any other group of clients—according to Joico Director of Education Angelia Polsinelli, who hosted a detailed presentation at the event. With that...

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